First things first: the GDPR does not apply to everyone
. In short, the GDPR only
affects businesses and individuals who collect, organize, transmit, update, store, delete or otherwise use or work with the personal data of individuals located within the EU.
More specifically, the following groups are affected:
- Individuals or businesses located within the EU who are considered either personal data controllers or processors;
- Individuals or businesses not located within the EU, but who are considered processors or controllers of the personal data of individuals located in the EU;
- Individuals and businesses located in countries whose data protection laws are set to change alongside the GDPR — examples include the United Kingdom's proposed Data Protection Bill, Switzerland's updates to the Swiss Data Protection Act, and Norway's new Personal Data Act;
- Individuals or businesses not located within the EU or other European countries with data protection laws similar to the EU, but who are processors or controllers of the personal data of individuals located within these countries.
If you do not fit into one of these categories, then you don't need to worry about reading any further (unless you want to). For example, folks from the United States and Canada who are not collecting information from or sending emails to customers located within Europe do not need to worry about these updates.
For Make The Link users who are affected by the GDPR, our platform offers the tools you need to make sure the email marketing lists you built using Make The Link are compliant.